Business should not be about just maintaining the status quo but looking at the longterm.
When it comes to your marketing, stop playing defense and start playing offense.
The core of a brand’s success is measured by how wide or narrow their market focus is.
Many times, too many voices and too much input from clients in the design of a brand can lead to creating a monster in the end.
When it comes to your brand, we are dealing with emotions and perceptions. How do we evoke emotions and tailor these perceptions? Touchpoints.
Birds of a feather flock together; association is directly correlated with identity.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA