At the core of a brand is its logo, which needs to be developed with strategic intentionality and ignore the personal tastes of a client.
More than any other brand, Starbucks visual brand has evolved to the point where the next step is obvious – and brilliant.
The sad truth is that many businesses are wasting money on what they believe to be “branding”.
Battersea, a UK-based animal shelter, was rebranded by Pentagram and the results are fresh and expandable.
The greatest hinderance to any business is not the cost of doing business.
NY-based agency Applied recently did a rebrand for Manhattan’s old printing district that has a lot of good going for it.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA