Negative Space is a necessary and beneficial design principle... and our place for insights into branding, strategy & design.

• The Value of Opportunity Cost

  The greatest hinderance to any business is not the cost of doing business.

  Written by Reilly Newman    |    #Strategy

• Hudson Square: Rebranding a community

  NY-based agency Applied recently did a rebrand for Manhattan’s old printing district that has a lot of good going for it.

  Written by Scott Saunders    |    #Rebranding

• Don’t Strangle Your Logo. Let It Breath

  Making sure that your logo has sufficient negative space is crucial to the strength of your visual branding.

  Written by Scott Saunders    |    #Design

• How Your Brand’s Color is Affected by Its Neighbors

  A brand’s colors are sacred. Sometimes they can look wrong depending on the surrounding colors to it. Find out what’s going on in the brain.

  Written by Scott Saunders    |    #Branding

• How Color Speaks: Effectively Using Color in Design and Marketing

  Color plays a huge part in how a company’s brand, product or advertisement is perceived. It plays a huge part in what it communicates. You just need to use it effectively.

  Written by Scott Saunders    |    #Design