With great power comes great responsibility
Pricing power is one way a strong brand can increase your pricing to directly impact your profitability.
Most business owners find themselves in the pitfall of being busy in the business rather than working on the business.
Small businesses tend to confuse tactics with strategy.
Without a well thought out strategy, your business will wander aimlessly and not really have a brand.
Just like soup, your brand and all of its components should be in harmony with its positioning.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA