Confidence doesn’t come from being everything to everyone, but emerges from the willingness to have brand clarity and be that one thing for some.
Pricing is really about the shared mindset and belief found between the brand and the audience.
Understanding the relation between a logo and a brand and how this effects your business.
If you’ve ever been around toddlers, you’d know the one word they love. It’s easy to say, quick to get a response, and leads to more conversation.
The most profitable business ever created, Apple, didn’t become that way because of their business model, but because of their brand.
The core to your brand’s messaging is not only communicating information clearly but delivering it in such a way that it resonates with the listener.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA