A brand has two parts. Brand equity contains controllable variables. The other part, brand experience, contains influenceable variables.
A passive brand is a stagnant brand that will eventually lose all steam. A successful brand is one that strives to keep momentum.
A brand is only as appealing as the life it envelopes. Here’s 3 tips for nurturing a brand so it doesn’t die.
Confidence doesn’t come from being everything to everyone, but emerges from the willingness to have brand clarity and be that one thing for some.
Pricing is really about the shared mindset and belief found between the brand and the audience.
If you’ve ever been around toddlers, you’d know the one word they love. It’s easy to say, quick to get a response, and leads to more conversation.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA