Confidence doesn’t come from being everything to everyone, but emerges from the willingness to have brand clarity and be that one thing for some.
Pricing is really about the shared mindset and belief found between the brand and the audience.
If you’ve ever been around toddlers, you’d know the one word they love. It’s easy to say, quick to get a response, and leads to more conversation.
The most profitable business ever created, Apple, didn’t become that way because of their business model, but because of their brand.
When presenting your brand to your audience, it is better to appeal to their heart first and then their brain.
Business should not be about just maintaining the status quo but looking at the longterm.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA