Properly using your logo is just as important as having a proper logo.
Fonts convey tone, emotion and attitude and have a huge factor in communicating a brand to its customer base.
Making sure that your logo has sufficient negative space is crucial to the strength of your visual branding.
Color plays a huge part in how a company’s brand, product or advertisement is perceived. It plays a huge part in what it communicates. You just need to use it effectively.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA