Most business owners find themselves in the pitfall of being busy in the business rather than working on the business.
Small businesses tend to confuse tactics with strategy.
Without a well thought out strategy, your business will wander aimlessly and not really have a brand.
Just like soup, your brand and all of its components should be in harmony with its positioning.
A business that tries to be everything to everyone ends up being nothing to no one.
This trifecta creates a brand that is greater than the sum of its parts.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA