Negative Space is a necessary and beneficial design principle... and our place for insights into branding, strategy & design.

• Categorizing Your Brand

  The importance of properly categorizing your brand to your audience but with a twist.

  Written by Reilly Newman    |    #Strategy

• Brand Experience

  A brand has two parts. Brand equity contains controllable variables. The other part, brand experience, contains influenceable variables.

  Written by Reilly Newman    |    #Strategy

• The Passive Brand

  A passive brand is a stagnant brand that will eventually lose all steam. A successful brand is one that strives to keep momentum.

  Written by Reilly Newman    |    #Strategy

• The Death of a Brand

  A brand is only as appealing as the life it envelopes. Here’s 3 tips for nurturing a brand so it doesn’t die.

  Written by Reilly Newman    |    #Strategy

• From Business To Brand

  Stop thinking like a business and start thinking like a brand.

  Written by Reilly Newman    |    #Branding

• Brand Clarity Drives Brand Confidence

  Confidence doesn’t come from being everything to everyone, but emerges from the willingness to have brand clarity and be that one thing for some.

  Written by Reilly Newman    |    #Strategy