Negative Space is a necessary and beneficial design principle... and our place for insights into branding, strategy & design.

• Brand isn’t ‘Til Death Do Us Part

  Brand is the relationship between a business and its customer. Treat it like one.

  Written by Scott Saunders    |    #Branding

• The Limitation of Business

  A business can only differentiate itself so much whereas brand is limitless

  Written by Reilly Newman    |    #Strategy

• Frame of Reference

  Their perception is invaluable and is dependent on this factor.

  Written by Reilly Newman    |    #Psychology

• The Best Way to Create a Brand

  It’s difficult to create a brand, but it must not be forced.

  Written by Reilly Newman    |    #Branding

• How To Create Profit

  To build an empire, you need profit. Profit is built on the power of difference.

  Written by Reilly Newman    |    #Strategy

• Cutting Corners

  The strength of any brand is in its details.

  Written by Scott Saunders    |    #Branding