Negative Space is a necessary and beneficial design principle... and our place for insights into branding, strategy & design.

• Logo Abuse

  Many small business owners neglect or abuse their logo — and in effect, do damage to their brand.

  Written by Scott Saunders    |    #Design

• Myopic Brand

  A short-sighted brand is set to fail through lacking far-sighted strategy

  Written by Reilly Newman    |    #Strategy

• The Distinction Between Logo and Brand

  Logo and brand are not the same. Here’s why…

  Written by Scott Saunders    |    #Branding

• First Impressions

  Good brands know how to make a great first impression and make it last.

  Written by Scott Saunders    |    #Branding

• Brand Psychology

  The brain is wired to play by certain rules, your brand should play by those rules too

  Written by Reilly Newman    |    #Psychology

• Salience of the Brands

  Many businesses want attention but are getting the wrong kind…

  Written by Reilly Newman    |    #Psychology