Negative Space is a necessary and beneficial design principle... and our place for insights into branding, strategy & design.

• Brand + Business

  Brand must be interwoven throughout the business like a beautiful tapestry.

  Written by Reilly Newman    |    #Strategy

• Battle of the Brands: Coke vs Pepsi

  How Coke won the brand war

  Written by Reilly Newman    |    #Branding

• Brandflation

  Your business tactics for inflation can cost your brand.

  Written by Reilly Newman    |    Uncategorized

• Battle of the Brands: Bluray vs HD DVD

  Why the Bluray brand won the space in the mind of the market.

  Written by Reilly Newman    |    #Branding

• Your Business Isn’t Special

  Starting and running a business doesn’t make you special.

  Written by Reilly Newman    |    #Branding

• Reduce Business Risk

  Brand reduces the risk of being in business.

  Written by Reilly Newman    |    #Branding