Negative Space is a necessary and beneficial design principle... and our place for insights into branding, strategy & design.

• Brand Motif

  A successful business mixes strategy and creativity to tell a story that many can get behind and be part of.

  Written by Reilly Newman    |    #Branding

• In Brands We Trust

  The core of what a brand represents becomes obsolete if there is no trust.

  Written by Reilly Newman    |    #Strategy

• Logo Abuse

  Many small business owners neglect or abuse their logo — and in effect, do damage to their brand.

  Written by Scott Saunders    |    #Design

• Myopic Brand

  A short-sighted brand is set to fail through lacking far-sighted strategy

  Written by Reilly Newman    |    #Strategy

• The Distinction Between Logo and Brand

  Logo and brand are not the same. Here’s why…

  Written by Scott Saunders    |    #Branding

• First Impressions

  Good brands know how to make a great first impression and make it last.

  Written by Scott Saunders    |    #Branding