Reilly Newman | Talking is easy. Communicating is hard.
When is comes to a brand’s messaging, many find themselves talking about their products, their quality, their history, their operations, their… you get the point. The fallacy of talking is that it is thought to be more of self-telling others about self. Not listening. Not communicating.
Teaching a subject is difficult. Simply because you’re having to boil down and refine talking points to clearly communicate a message for others to understand.
Marketing a brand is difficult for the same reason, except your audience isn’t trapped in a room or paying you for the lecture…
Find Your Brand Voice
The core to your brand’s messaging is not only communicating information clearly but delivering it in such a way that it resonates with the listener. Now, it doesn’t magically do this. It takes endless amounts of listening to truly understand how to create a message that will resonate.
Having a pulse on your audience (through listening) will help form how your message is communicated. The brand will determine why it is communicated.
Notice the how and why being the two components at play. The what is a variable that will change depending on product releases, new features, news, etc.
This process will naturally create the voice of your brand that will maintain consistency no matter what the context or concept.
