Reilly Newman | 
As technology continues to challenge businesses in their marketing and advertising efforts, brand has become increasingly important for all businesses no matter their size, market, or goals.
For both B2C and B2B, the brand of your business is the key for reaching your target audience and connecting with them. Countless businesses are spending too much on ads and marketing to simply make more noise without having a proper brand in place to catch the impressions and connect with the consumer. This is not only a costly mistake but creates missed opportunities; therefore creating opportunities for your competition.
Running a successful business no longer is completely dependent on providing better service or higher quality products. Having better/more features will no longer close the deal. Rather how the consumer feels about the brand, and the emotions it evokes within them, will be the dominant force at play in the purchasing decision.
Your identity (logo) is the first impression you’ll have in introducing your business. It is also the first step in creating an impression that portrays the brand through the emotions it is driving… and the vibe you are creating to resonate with the consumer and their preferences. By putting your best foot forward, you create a frame of reference for your audience to understand your brand further and see your products/services in a new light that will make your business more unique, interesting, and valuable.
Stop thinking like a business and start thinking like a BRAND.
