Market leaders serve the future and beyond. Do you?
Having a brand-focused business allows you to shift when the behavior of your audience does.
Which will you choose?
Small businesses tend to confuse tactics with strategy.
Without a well thought out strategy, your business will wander aimlessly and not really have a brand.
Just like soup, your brand and all of its components should be in harmony with its positioning.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA