A business can only differentiate itself so much whereas brand is limitless
To build an empire, you need profit. Profit is built on the power of difference.
No brand. No belonging. No tribe. No pride.
How clarity is key to brand for your audience
How positioning changes a pigeon into a dove.
Brand must be interwoven throughout the business like a beautiful tapestry.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA