A short-sighted brand is set to fail through lacking far-sighted strategy
Most businesses have a plan, not a strategy. Here’s the difference…
As a business, it’s not what you say, but how you say it that can make or break your brand.
A business can only differentiate itself so much whereas brand is limitless
To build an empire, you need profit. Profit is built on the power of difference.
No brand. No belonging. No tribe. No pride.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA