To stay in business, you must not just create value, but capture it as well.
Business isn’t about you selling, it’s about them buying.
Your business may be subject to the trends of your industry, but that doesn’t mean it should go along with them.
Explaining your business is only hurting your success.
To grow a trustworthy brand, a business must put skin in the game.
Your pricing strategy can make or break your brand
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA