Business should not be about just maintaining the status quo but looking at the longterm.
When it comes to your marketing, stop playing defense and start playing offense.
Many times, too many voices and too much input from clients in the design of a brand can lead to creating a monster in the end.
When it comes to your brand, we are dealing with emotions and perceptions. How do we evoke emotions and tailor these perceptions? Touchpoints.
Birds of a feather flock together; association is directly correlated with identity.
At the core of a brand is its logo, which needs to be developed with strategic intentionality and ignore the personal tastes of a client.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA