The importance of properly categorizing your brand to your audience but with a twist.
A brand has two parts. Brand equity contains controllable variables. The other part, brand experience, contains influenceable variables.
A passive brand is a stagnant brand that will eventually lose all steam. A successful brand is one that strives to keep momentum.
A brand is only as appealing as the life it envelopes. Here’s 3 tips for nurturing a brand so it doesn’t die.
Confidence doesn’t come from being everything to everyone, but emerges from the willingness to have brand clarity and be that one thing for some.
Pricing is really about the shared mindset and belief found between the brand and the audience.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA