Birds of a feather flock together; association is directly correlated with identity.
At the core of a brand is its logo, which needs to be developed with strategic intentionality and ignore the personal tastes of a client.
The sad truth is that many businesses are wasting money on what they believe to be “branding”.
The greatest hinderance to any business is not the cost of doing business.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA