The most profitable business ever created, Apple, didn’t become that way because of their business model, but because of their brand.
When presenting your brand to your audience, it is better to appeal to their heart first and then their brain.
Business should not be about just maintaining the status quo but looking at the longterm.
When it comes to your marketing, stop playing defense and start playing offense.
Many times, too many voices and too much input from clients in the design of a brand can lead to creating a monster in the end.
When it comes to your brand, we are dealing with emotions and perceptions. How do we evoke emotions and tailor these perceptions? Touchpoints.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA