A rebrand creates opportunity
A brand built from boredom will be a boring brand
Battersea, a UK-based animal shelter, was rebranded by Pentagram and the results are fresh and expandable.
NY-based agency Applied recently did a rebrand for Manhattan’s old printing district that has a lot of good going for it.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA