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• Compete on Perception, Not Price

  The race to the bottom will lead to your demise

  Written by Reilly Newman    |    #Psychology

• The Framing of Your Brand’s Offering

  Take control of your brand and its offering with framing

  Written by Scott Saunders    |    #Psychology

• Brand the Behavior, Not the Business

  Use behavioral science to grow your business with brand power….

  Written by Reilly Newman    |    #Psychology

• Relational Not Rational

  Is business rational or relational?

  Written by Reilly Newman    |    #Psychology    #Strategy

• Member Since

  This costs the brand close to nothing, but brought big gains for decades

  Written by Reilly Newman    |    #Psychology

• Great Expectations

  It is in our nature to expect things, but what does this mean for your brand and its audience?

  Written by Scott Saunders    |    #Branding    #Psychology