A great logo can damage your brand…
Just because AI can, should you let it?
Brains process brand images 60,000x faster than text.
Effect of logos and how neuroscience drives results for your business.
Many small business owners neglect or abuse their logo — and in effect, do damage to their brand.
A powerful component to communicating your brand that is not wasted space.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA