Why the Bluray brand won the space in the mind of the market.
Starting and running a business doesn’t make you special.
Brand reduces the risk of being in business.
For a business to make a stand, it’s not the business doing so.
For your business to be able to respond effectively, it needs brand.
The growth and popularity of these crypto names have been due to branding.
Negative Space is a publication of MOTIF - a brand creation studio located in Paso Robles, CA