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• Cutting Corners

  The strength of any brand is in its details.

  Written by Scott Saunders    |    #Branding

• Battle of the Brands: Coke vs Pepsi

  How Coke won the brand war

  Written by Reilly Newman    |    #Branding

• Battle of the Brands: Bluray vs HD DVD

  Why the Bluray brand won the space in the mind of the market.

  Written by Reilly Newman    |    #Branding

• Your Business Isn’t Special

  Starting and running a business doesn’t make you special.

  Written by Reilly Newman    |    #Branding

• Reduce Business Risk

  Brand reduces the risk of being in business.

  Written by Reilly Newman    |    #Branding

• Brand Relations

  For a business to make a stand, it’s not the business doing so.

  Written by Reilly Newman    |    #Branding