Reilly Newman | As a goldfish grows to the size of its bowl, a business grows to the “size” of its brand.
A legit and professional brand that may be a “bigger caliber” for the current state of your business helps growth by setting the mark and threshold for the business to strive and aspire for.
It’s an inherent vision baked into the identity of your business’ brand to empower you – and remind you of the dream you wish to achieve. The dream that excites you and draws others towards your entrepreneurial energy to not just sell, but make an impact.
By creating a proper brand for a business you will be forced to establish an overarching strategy for your business that goes beyond just its functional purpose. Clients usually see this as an outline of “stepping stones” to get them from where they are to where they want to be.
Brand Vision
Like an established threshold, the brand is an ideal state that a business owner can then run every decision through and use it as a sounding board. “Would our business say this?” “Should our business do this?” “How would my business handle XYZ?” — obviously the brand helps create clarity in these scenarios to maintain the trajectory of the business as it aims for that ideal state based on the original vision.
The brand working as this threshold not only helps guide, but also inspire the owner and team to keep the momentum and work towards the “why” of the business.
When a business goes beyond just its basic functions of a service or product, only then does it truly deliver impactful value that benefits the customer more and brings profitable results for the business as a whole.
This “bigger caliber” may even feel like some shoes you need to grow to fill. That’s completely okay and as it should be. If your brand feels comfortable and a perfect fit, then you aren’t dreaming big enough. Which means your strategy isn’t refined enough as well because bringing more clarity will benefit both aspects and create better confidence for your business and your audience.
You want room to grow, growth to strive for. Just as a goldfish grows to the size of its bowl. You need a bowl that encourages your growth and doesn’t limit you, but rather makes you limitless.
